ID: 2176
Presenting Author: Jonathan Côté
Session: 690 - Transforming Together: Dialogue, Transparency & Action in Energy Transitions
Status: pending
How Hydro-Québec adapts its communication strategy to navigate diverse media narratives and public perceptions surrounding large-scale windpower development in Québec.
Windpower development in Québec is accelerating at an unprecedented pace, generating widespread media attention across a diverse and complex information ecosystem. From local newspapers and regional radio to provincial outlets in both French and English, national and international media, and the fast-moving world of social media, each layer contributes to shaping public understanding and acceptance of wind energy projects.
This presentation explores how Hydro-Québec must adapt its communication strategy to navigate this multifaceted media environment. Drawing on real-world examples, it examines how the organization responds to local concerns amplified by community media, engages with provincial narratives around environmental and economic impacts, and leverages national and international coverage to position Québec as a renewable energy leader. It also addresses the growing challenge of online misinformation and disinformation, which increasingly influences political discourse and public participation.
Hydro-Québec’s approach includes proactive transparency, community engagement, myth-busting, and consistent presence across media platforms. By tailoring its messaging to different audiences and contexts, the organization works to maintain public trust and ensure social acceptability of its windpower initiatives.
This presentation highlights the critical role of strategic communications in the success of energy transition projects and offers insights into how public institutions can effectively manage narratives in an era of fragmented and polarized media.
Jonathan Côté is a spokesperson at Hydro-Québec known for his initiative, clarity, and media savvy. He makes energy topics accessible across platforms and audiences.